Cross-cultural Conflict And Management Strategies Of HL German-owned Company In Chang Chun

Almost all multinational companies big failure are almost always just ignorecultural differences-basic or subtle understanding incurred the results. Significantlyincreased number of German investment in China in recent years and rapid growth,China has become the largest trading partner of Germany in Asia, the study ofcross-cultural management issues of the German-owned enterprises in China haveimportant theoretical and practical significance. The papers from Changchun HLGerman-owned company’s cross-cultural management cases, cross-culturalmanagement conflict given explore summarize, and to study the characteristics ofthe conflict management strategy of cross-cultural management new understanding.Sino-German corporate culture higHLights five cultural dimensions resultingfrom differences in the barriers in cross-cultural management and conflict,Changchun HL German-owned company as a wholly-owned enterprises in China,thus resulting in obvious conflict of culture. The paper proposes the Ward-ownedenterprises on the cross-cultural management strategies: Seeking common groundwhile reserving differences strategy;Harmonious cultural strategy;cross-culturaltraining strategies;management goal orientation dynamic adjustment strategy.some theoretical significance of German-owned companies in the managementof cross-cultural conflict solving strategies will the concept of cross-culturalmanagement and development; help improve the effect of cross-culturalmanagement of the German-owned enterprises in the Chinese market has practicalsignificance.