Research On O2O Mode Of E Pigeon Company's Service Business

The O2O model of the pigeon service business can simultaneously carry out marketing and sales activities,and help franchisees to guide orders and enhance the brand image.This also helps many local enterprises to effectively carry out Internet sales activities,and is a relatively complete business model.However,no matter what kind of operating market,everyone is carrying out more brutal competition activities in order to obtain more development opportunities.This paper studies the characteristics of the E-family service business and the O2O model,and takes the E-cultivation as a case study,analyzes its macro-environmental analysis(PEST analysis),micro-environmental analysis(SWOT analysis),and also studies its business model operation.In the case,it raises relevant issues involved in its operation,such as the need to adjust the management model and organizational structure,reflect the uniqueness of its own products,effectively change the high turnover rate,and set up an effective treatment plan.It involves the optimization and guarantee of the O2O model,gradually improving the product service model,adjusting the original organizational structure,improving the management system,strengthening cooperation within and outside the group,focusing on training,applying modern apprenticeship,and creating O2O business closed loop.I hope that the research work carried out in this paper can help related companies to grow steadily in the future development.This paper analyzes the related difficulties and related factors involved in the development of E pigeons,and pays attention to the future development of the company and how to improve the internal management of the company.In addition,the following aspects of the research activities mainly carried out in this paper: through analyzing the problems involved in the various work processes of the company,finding out the relevant incentives,and using SWOT analysis methods,investigation and analysis methods,etc.Relevant research work helps to understand the operational status of the company's various businesses and set its future development strategy,which can help it to develop more in the future and effectively deal with related problems.After studying the O2O business model,this paper expounds the significance,ecological composition and related influencing factors of such operational modes.In addition,the emergence of such new business operation models will inevitably affect the various industries,and help the local life decoration service industry to effectively carry out the transformation and development work.This paper uses SWOT analysis method to analyze the advantages,defects,development opportunities and adverse effects of the company.Among them,the company's advantage is to effectively use mobile Internet technology to carry out related work,but the drawback is that the flow of imports is small,the cost is slowly rising,and the franchisees are mixed.In addition,although the company has rapidly expanded its scale of development during the period of good development of the industry,the products provided by various enterprises in the industry are too similar.If the development speed of the industry slows down,the company will not be able to further enhance its own revenue.And will encounter more development problems.