Research On Market Diffusion Strategy Of New Products Of "CZ Parent-Child Tourism APP" In L Tourism Enterprises

The report of the 19 th National Congress of the Communist Party of China puts forward that "socialism with Chinese characteristics has entered a new era,and the main contradictions in our society have been transformed into contradictions between the people's growing needs for a better life and the development of inadequate imbalances." With the improvement of the living standards of the people,tourism has become more and more daily,which has brought a great market to related companies.This paper mainly studies the promotion of new products of "CZ Parent-child Travel APP" from L company.Parent-child tourism is an emerging tourism mode.Its market prospect is broad and its development potential is huge.However,the development of the parent-child tourism market is still in its infancy.The academic research on parent-child tourism and its product development is still less involved.Through the literature reading,market research and other methods,this paper deeply understands the new products launched by L Company.It believes that the theme scene is a modern tourist destination with distinctive themes.The tourists are mainly young and young,with good parent-child.Prospects for tourism development,there are numerous domestic and international themed scenes,and the competition is fierce.The development and expansion of the parent-child tourism market can provide fresh elements for the operation and management of the theme scene and stabilize the source market.This paper analyzes the necessity and feasibility of the parent-child tourism APP launched by L Company through the questionnaire survey on the parent-child tourism consumer psychology and parent-child tourism product demand,and analyzes the advantages,disadvantages,opportunities and competition of development.Discuss and propose feasible measures for the development of parent-child tourism products.Through the research,this paper draws the conclusion that L company CZ parent-child APP products have great potential.With the increasing popularity of mobile devices such as smart phones,researchers have developed and more and more APPs have appeared on the market.It has become an inseparable accessory product tool in people's lives.Tourism apps follow the fashion trend,develop faster,and become the most commercially valuable potential Internet mobile application products.Of course,in the mobile Internet field,although the travel parent-child APP market is huge,it is undeniable that this is among them.There are also many problems,facing serious opportunities and challenges.Only by constantly researching the market and optimizing products,and making targeted products for specific users,can we occupy a place in the fierce market competition..