Analysis On The Tourist Routes And Market Perception Of Chinese Tourists To Russia

In recent years,more and more Chinese citizens have considered Russia as their tourist destination,but so far,our understanding of the main characteristics of Chinese tourist routes to Russia is not comprehensive enough.As an international student from Russia,the author of this article aims specifically at the single-direction market of "Chinese outbound tourism to Russia" which has not been thoroughly covered by previous domestic and foreign researches.It uses the perspective of travelers,conducting scientific measurements on Russia’s tourism destinations and attractions as well as Chinese tourists’ evaluation over existing routes and tourist attractions,thus helping us understand the current characteristics of China-to-Russia outbound tourist routes,allocate existing problems and understand the real needs of Chinese tourist in Russia.Finally,practical China-to-Russia tourist route optimization suggestions are put forward.This paper analyzes the development of outbound tourism of Chinese tourists to Russia,and adopts the web mining technology to make a comprehensive analysis of the types,destination coverage,market share,popularity,price level and tourist evaluation of Chinese outbound tourism routes to Russia currently existing in the market,forming a more refined and systematic understanding of the aspect.Then,based on the existing problems found in the study,this paper seeks to put forward targeted improvement measures and suggestions that could benefit the overall tourism experience of Chinese tourists to Russia.With the background of "One Belt,One Road" initiative proposed by China and the World Cup held by Russia,this research provides a timely and innovative perspective that can effectively fill the gap among current relevant researches.