China is a worldwide known populous country and Russia is known as a regional power.Both countries play indispensables role on the world stage.China and Russia have always been close partners and have strategic partnerships in various fields.Tourism cooperation has become a new direction of cooperation between the two countries in recent years,especially nowadays;Chinese tourists have become the largest amount of international tourists willing visit Russia.Outbound travel,especially to Russia,has caused a stir among Chinese people.This paper takes the phenomenon of tourists from China visiting Russia as the research object,and uses inductive analysis and other methods to study the characteristics of Chinese tourists’consumption behavior in Russia.All the behaviors of tourism consumers in the tourism process,including the purchase of tourism products,the enjoyment of tourism services,etc.,are accompanied by certain consumption motives and consumer psychology,and the consumption behaviors of different consumer groups during tourism differ as well.This is influenced by such factors as consumer cultural background,economic strength,cognition of values,etc.,but there are also commonalities,related to the"sacred theory" of dreams.The proportion of travelers to Russia of different age groups is different,and the number of young people has been increasing simultaneously,but the main force is still middle-aged tourists.Whether it is climate differences or the charm of Russia itself,for Chinese tourists,Russia is indeed the best choice for outbound tourism.The number of Chinese tourists willing visit Russia has been increasing.There are several important reasons for this:the promotion of governmental easing policies,including the holiday system and visa arrangements,economic growth,etc.The increase in routes and the attitude of the Russian side towards Chinese tourists also make a great effort to Russian tourism development.This paper also analyzes the problems Chinese tourists may face while traveling to Russia.From the perspectives of tourism cost,tourism and shopping,international transportation,and service level,it also points out corresponding solutions from both two countries and tourists.Throughout Chinese tourism development in Russia,it benefited from China’s policy of opening to the outside world.Through the epitome of Chinese tourism consumption in Russia,we believe that future development of tourism cooperation between China and Russia will enter a new height. |