Research On The Development Of Rural Welfare Tourism In Ya'an Based On RMP Method

In recent years,with the acceleration of China's aging society,the increase of sub-health population and the renewal of tourism products,the traditional tourism industry has been unable to meet the needs of tourists.People have new demands and consumption points for the tourism industry.Rural health tourism just meets this new market demand.At present,rural health tourism has begun to attract the attention of the industry and academia,but the theoretical research is less,industrial development is in the primary stage,so it is particularly necessary to carry out rural health tourism research.Taking Ya'an City as an example,this paper makes a systematic analysis of the main factors of rural health tourism development in Ya'an City,such as resources,markets and products,by using the method of RMP,and puts forward some countermeasures and suggestions for the development of rural health tourism in Ya'an City in order to provide a reference for the development of rural health tourism in Ya'an City.Tourism and even the sustainable development of the tourism industry can be used for reference.This article is divided into 8 parts.The first part: introduction.It includes the background of the topic,the purpose and significance of the study,the research content and technical route,the main research methods,the main innovations and so on.The second part: the review of rural health tourism at home and abroad.This paper mainly analyzes the research status and methods of rural tourism and recreational tourism at home and abroad,and summarizes the research results at home and abroad.The third part: the theoretical basis of rural tourism development.It mainly interprets several theories such as RMP analysis theory and so on.The fourth part: the general situation of Ya'an's development and the current situation of the development of rural healthy tourism.This paper analyses and studies the natural environment conditions,socio-economic environment conditions and the overall situation of tourism resources in Ya'an City,investigates and simply analyses the development history of rural recreational tourism in Ya'an City.The fifth part: RMP analysis of Ya'an rural health tourism.The resource(R),market(M)and product(P)of rural recreational tourism in Ya'an city are systematically and comprehensively analyzed.The sixth part: the countermeasures and suggestions for developing rural healthy tourism in Ya'an.Based on the results of RMP analysis of rural recreational tourism in Ya'an,this paper puts forward some countermeasures and suggestions for the development of rural recreational tourism industry from the aspects of positioning,market,products,marketing,standards and so on.The seventh part: conclusion.The main conclusions of this paper and the next research plan are summarized.