Research On The Strategy Of D Company's Internet Financial Business

With the advancement and gradual clarity of P2 P industry compliance development process,various platforms have deployed compliance transition paths one after another.The regulation of "Interim Procedures" of 2016 Net loan industry with regard to a maximum personal loan of 200,000 and enterprise loan of 500,000,makes the supply chain finance and automobile finance in terms of small and medium enterprises the focus of the industry development.It relies on its various advantages of enterprise strength,operational strength,fund-raising ability,and risk control ability,etc,to explore a model of Research on the Strategy of Gold Jewelry Internet Finance of D Company with "Ji Culture" which is the core enterprise in gold jewelry industry.In this paper,we take D company as the basic research object,using basic investigation,interview,Pestl environmental analysis,SWOT analysis to analyze its political,social,economic and technological background,industry development situation and its internal environment,advantages and disadvantages,and the development of partners,etc.for demonstrating the necessity and possibility of implementing the model of "Internet Finance Gold Jewelry".At the same time,according to the development situation of enterprise,while the feasibility analysis of "Internet Finance + Gold Jewelry" is carried out with timeliness,promotion method and step in order to ensure that it can be implemented as soon as possible,its scope of application and expansibility(from gold and jewelry industry to other industries,from regional to national)are demonstrated.Finally,it comes to the conclusion that the mode of "Internet finance + gold jewelry" has the conditions to be implemented relying on the existing internal and external environment,as well as meets the interests of the partners when solving the problems of asset expansion and compliance development ofD company at this stage.At the same time,on the one hand,the model can integrate the thousands of stores downstream of its supply chain relying on the strong effect and capital advantage of the mainstream gold jewelry enterprises and through the implantation of new retail mode of the direct management;on the other hand,it can realize fast credit,Flexible,convenient and efficient access to financial support through cooperating with Internet financial platform on the capital side to quickly dock third party data through its big data and intelligent risk control system as well as realizing real-time data interconnection with cooperative enterprise.Finally,the model can assistant the mainstream gold jewelry enterprises to achieve the transformation and upgrading of the new retail in our country,starting from the new retail terminal to integrate the supply chain upstream enterprises comprehensively and systematicly so as to push the entire industry for transformation from the bottom up.This model can be replicated and popularized strongly,with high barriers,and the strong sustainability;it complies with the spirit put forward in the party's 19 th CPC National Congress of promoting employment,booming the real economy,promoting consumption upgrading and regional,industrial structural upgrading.