China's Gold Jewelry Design Style And Concept

Now, along with China's rapid development of economy and society, people constantly to meet its own material needs beyond, more and more people begin to pay close attention to their spiritual needs, including jewelry as nearly thirty years of sunrise industry rapid development, gradually entered the public view, entered innumberable families. WSJ at present, according to a report released in 2011 is expected to China's gold consumption will year-on-year growth of 20%, each year China per capita consumption of gold jewelry 0, 26 grams, compared with other prefer the gold in the countries and regions are still very low level. So far, the China gold jewelry is still the greatest demand in the past decade, field up almost 80% of the China gold demand. Meanwhile, as many as refined jewelry relying on a branch of the distinctive color and design style to broad consumer enormously attractive. Among them, the design style of pure traditional produced huge audience jewelry group. As the saying goes: "art higher than life, but originates from life." Therefore, art and life is closely related to the design of pure gold jewelry, is no exception.This paper, focusing on the traditional pattern in the use of pure jewelry theme, from different angles expounds his own opinions, as is known to all, China traditional culture is really profound, is the crystallization of several thousand years civilization of China. Grain appearance as an important part of traditional Chinese culture, Chinese history has been throughout the whole development process, and along with the social economy, politics, cultural development and changes. Chinese traditional pattern has been exist in our life, has a long history and rich content, reflect the specific period people customs and aesthetic view, with thick life breath and unique artistic style, the Chinese nation crystallization of the wisdom of several thousand years. Five thousand years of Chinese history and profound cultural endowed with gold the profound connotation. The Chinese have been advocating the traditional auspicious, this paper mainly explores the era of pure jewelry China development of characteristic, and on the basis of the traditional lines on how to better applied to the design of pure gold jewelry, do a series of discussions, although gold from time immemorial there is value function, but with the traditional pattern design style, make its value in far beyond the material itself intrinsic value. Read through oneself a lot of material and market investigation, induced some type of pure jewelry design style, concept and own innovation ideas which reflected modern principal of the design of pure gold jewelry. The principal concerns more function and no formula chain. The objective of jewelry should be circularity not only to think of the sculpt. And the modern deign of jewelry should be on the base of combining factors of metrical, type, appearence, zeit and so on.