Application Study On Value Engineering In Product Development Of AB Company

This article bases on foundation of value engineering and combines QFD principle to improve product development.The case study of product development consists of three stages.Stage one,analyzed value of all major newly developed products in AB company and chose the most typical and important product to study.And then finalize study object parts from the selected product based on ABC analysis and value engineering analysis;Stage two,comprehensive evaluation was carried out with analytical hierarchy process to obtain weights of different customer requirements,based on which quality plan was made to integrate higher customer satisfaction to new product.Later,conversed customer requirements to technical specification with VOC-specification matrix.After quality plan for technical specifications,created new specification sheet,combining other matrices to form house of quality deployment to guide new product development.Stage three,created new product design plans having house of quality deployment as basis,and made evaluation the design plan and then chose a better one with VE analysis.Then implemented the selected design to production,verified the new product in lab,during this process,the important points were different points compared to previous product.Finally,evaluation was made in terms of technical,economy and value engineering,according to which,the new product has much better value-cost relationship and is of good economy benefits.At the end of the article,made summary of the whole process of the improvement case,as well as looked ahead to the bright future of application of value engineering.