Font Size: a A A

Research On Service Innovation Management Of Dalian Barroco Piano Training Institution

Posted on:2019-06-18Degree:MasterType:Thesis
Country:ChinaCandidate:C ZhangFull Text:PDF
GTID:2439330596461763Subject:The MBA
Abstract/Summary:PDF Full Text Request
With the great emphasis on the comprehensive quality education of students in the education sector in China,the overall scale of the art education industry,especially the piano training industry in the music category,will further develop and the competition will become increasingly fierce.And the industry is currentlyDue to the large number of training institutions,low overall concentration,and the small number of competitive and large-scale companies,the development of the industry is difficult.The solution lies in innovation.Through the innovation and upgrading of the music education industry business model and service management,it can help the training enterprises to effectively expand the market scale,seize market share,and realize the optimization and upgrading of business management.Therefore,from the perspective of strategic management,this paper takes the service management innovation of Dalian Barroco Piano Training Center as the research content,adopts the research method combining examples and theory,through extensive market research,enterprise survey,customer survey,discovery and Analyze the current real problems,reasons behind,development advantages and deficiencies of the company in service management.On this basis,the strategy of service management innovation of Dalian Barroco piano training institutions is put forward,which is also an important decision for the company's long-term development.In order to ensure the effective implementation of the service management innovation strategy,the company's current development of the internal environment,industry environment,macro environment and its own objective situation is sorted out and analyzed,and the basic work of the innovation strategy is proposed and formulated.In addition,in order to ensure the smooth progress of service management innovation strategy,this paper also proposes the corresponding safeguard measures for the implementation of service innovation strategy with reference to the theoretical knowledge related to management and marketing.
Keywords/Search Tags:Piano Training, Service Innovation, Development Strategy
PDF Full Text Request
Related items