Study On The Service Marketing Strategy Of Guangzhou Small Piano Center

With the continuous development of economy in Guangzhou,the market of amateur music training in Guangzhou is increasing.In the increasingly competitive market environment,the Mini piano center in Guangzhou must make suitable for their own development needs of the service marketing strategy,in order to cope with the changing external environment and market trends.Firstly,this paper makes a literature review on the theory and research of related service marketing,and expounds the necessity of service marketing to the development of enterprises.In this paper,by using the PEST analysis,Potter's "Five Forces Analysis" model analysis and SWOT analysis to determine the strengths and weaknesses,opportunities and challenges of Guangzhou mini piano center in the specific business situation,and the industry competition situation.On this basis,puts forward the existing problems in service marketing: operators lack of management knowledge,industry competition,lack of professional skills and training mode of operation is single,neglect of education issues,the lack of effective propaganda consumers.Finally,in view of Mini piano center in Guangzhou should put forward to strengthen the marketing knowledge,clear market positioning,optimize the service marketing management,develop product portfolio strategy,perfect service to customer demand,promote the service marketing strategy of mini piano center brand formation.