Research On Precision Marketing Support Strategy Of N Company Based On Data Platform

The continuous innovation and development of computer technology and Internet technology have promoted the arrival of the data era.Sophisticated data is rapidly emerging.It spans all aspects of economic activities.From bank securities,insurance,communications,and transportation to government,education,medical,and other public utilities,data is being generated and transformed.People have generally recognized the importance of data,and data has also become a hot topic in academic research in recent years.The data age means that data is power.Whoever uses the data better can lead.Many industries are aware of the significance of data for precision marketing and have begun to invest in data mining,analysis,and utilization.Benefited from the improvement of China's economic development level and the growth of national income,domestic commercial banks,trust companies,insurance companies,securities companies,etc.,have gradually become standardized and have grown,and emerged as third-party wealth management companies,and in just a few years rapid development,occupy a place in the financial market.Due to the large accumulation of wealth,the rapid development of financial globalization,and the continuous improvement of customer demand,the market development of the wealth management industry faces many challenges.In order to adapt to the new market economic environment,major institutions are seeking innovation and transformation.Third-party wealth management companies use a wealth management model that represents the interests of customers,stands in the customer's position,and is based on customer needs.To find the target customers and reasonably arrange financial assets and filter financial products for customers,we must rely on the data.Due to the arrival of the data era,precision marketing has more room to play.Each financial company has successively established its own data platform.These platforms provide high-quality financial services for customers on the one hand,and on the other hand,they collect data for analysis,guide the improvement of talent systems,product adjustments,and the construction of back-office systems.To achieve accurate marketing.Under the background of the coming of the data era,this article is based on the third-party wealth management industry,analyzes the operability and importance of precision marketing based on the data platform,and uses N company as an example to study the problems of precision marketing based on the data platform.Finding solutions and making recommendations,eventually forming a precise marketing support strategy.