Research On The Construction Of Big Data Marketing System In M Software Enterprise

The rapid development of Internet technology,information technology is affecting the marketing environment,the birth of a new term "big data" depicts a blueprint for marketing,the massive data derived inexhaustible data collection,storage,management,analysis,mining and application,through large data analysis platform to get valuable data the impact of marketing,decision making,process and result of subversive.This article studies from the marketing system to build a suitable external marketing environment of the big data marketing system,realize the value of big data marketing.At home and abroad on the marketing system construction research and practice are relatively small,the enterprise in the marketing system to make adjustments to the majority of the adjustment of the human organizational structure to adapt to external changes.In this paper,with large data resources in a software company as an example,case analysis and other methods,through literature analysis,considering the content of macro and micro environment,marketing organization,marketing and other characteristics of big data,from the marketing environment,strategy and planning,four aspects of the organization structure,marketing process of a company how to build large data marketing system,put forward suggestions and big data marketing platform for enterprises to realize the transition plan,big data marketing value with the actual reference value.