Research On The Business Model Of T Life-Insurance Company’s Elderly Care And Medical Integration Business

With the aging population of our country growing,dependency Ratio of population is declining,the traditional household pension is not used to the majority of the modern family.In this way,people are changing the idea of retirement,presenting the higher quality of the elderly support service.It is said in full text of Xi Jinping’s report at 19 th CPC National Congress,that will provide integrated elderly care and medical services,and accelerate the development of old-age programs and industries.The government advocates the establishment of building a more suitable old-age service system and encouraging the combination of medical care and pension service.Furthermore,The China Insurance Regulatory Commission keeps opening up the scope of venture capital investment,formulating policy rules to encourage insurance companies to participate in the pension service industry.After nearly a decade of development,T Company’s medical and nursing integration business has been developing rapidly,and the sales of solid old-age community and virtual insurance products have been encouraging.In such a multifaceted background,T Life-insurance Company determined to begin integrated elderly care and medical services from 2007.Founded in 1996,T Company is a large insurance and financial service conglomerate.The company operates through three main businesses: insurance,asset management and health and elderly care.The new business can integrate the company’s resources and provide more services to the public.T Company established pension communities in Beijing,Shanghai,Guangzhou and other cities,also bought and invested some hospitals or medical institutions.After nearly a decade of development,T Company’s elderly care and medical integration business has been developing rapidly,and the rentals of oldage community and relevant insurance products sel ing very wel.This paper enumerates some examples of pension community management in abroad,reviews the main theories business model,final y select W-Z business model to analyze the new business of T Company.From the perspective of positioning,business system,profit model,cash flow structure,key resources and ability,and the six factors of enterprise value,this analyzes T Life-insurance Company’s elderly care and medical integration business This paper focuses on research of the profit model in detail.by qualitative and quantitative methods,and draws some new conclusions.