M Medical Cosmetology Institution Business Model Optimization Research

Due to the substantial increase in the living consumption level of the general public,the general public is also constantly paying attention to their own beauty.As a result,my country’s medical beauty industry has made rapid progress.It is an important industry in the tertiary industry that is comparable to new energy vehicles and other industries..The social demand and high profitability demonstrated in the industry have attracted the attention of investors in various fields.The number of domestic medical beauty companies has increased sharply,although some companies need to deal with the problem of survival difficulties,this and their operation methods Imperfection has greater relevance.Compared with other types of enterprises,private medical and beauty enterprises are larger in Tali,and the internal and external business competition is more intense.They not only have to face competitors in the same industry,but also face the pressure brought by the continuous upgrading of business models.At the same time,in the era of Internet big data,negative cases in the industry spread quickly,causing the entire industry to face tremendous upgrade and operating pressure.Faced with many problems,private medical cosmetology companies want to break the deadlock and solve the problems,they need to start from many aspects,and the business model of sustainable development of medical cosmetology institutions before purchasing the machine.The article takes M Medical Aesthetic Hospital as the research object,uses literature analysis,case analysis and other methods,combined with the main theories of the business model to conduct an in-depth analysis of the internal and external environment of M Medical Aesthetic Hospital,and tries to analyze the current management of M Medical Aesthetic Hospital.Optimize the status quo,solve internal and external problems,and provide reference for other companies in the same industry.The article firstly introduces the research background,research purpose,and significance,and summarizes and analyzes the domestic and foreign business models.On this basis,the theoretical basis of the article research is introduced and analyzed,which lays the foundation for the follow-up research of the article;Analyze the current status and development trend of my country’s medical beauty industry and M medical beauty institutions,and on this basis,put forward the problems existing in the current business model of M institutions.Finally,aiming at the problems existing in the existing business model of the M organization,the optimization strategy and safeguard measures of the M organization’s business model are proposed.It is hoped that as a representative single institution,M institution can provide experience for the entire industry with the help of optimizing business model strategies,and drive innovation and development of the industry on the basis of refracting the medical aesthetics industry.