The Asset-light Operation Mode Of M Wanda Commercial Properties Project

Wanda Commercial Properties Co.,Ltd.is the most largest commercial properties company in the world,well know for ‘Wanda Plaza'.As the first company to realize the national layout,Wanda Commercial Properties is in an absolute leading position.After the establishment of scale advantage,Wanda Commercial Properties proposed asset-light strategy,trying to get stable lasting income relying on the brand and service.Beginning with the introduction of asset-heavy mode experience of Wanda Commercial Properties projects,the dissertation analyst the ability to integrate resources of ‘Wanda Mode',based on M project located in the north of China.By comparing and analyzing with the same kind of real estate enterprises and projects,the external environmental factors,and the internal resources: legal system,source of funds,investor relations management,team building,supplier management.The dissertation attempted to find practical difficulties,obstacles and feasible solutions,gave the optimization and path of asset-light mode,and researched on the innovation and profitability of asset-light mode.Finally,the dissertation summarized the experience and lessons of the asset-light operation,and presented three safeguard measures: deepening role definition,to build an industrial alliance;protecting brand value by quality control;and optimizing a rationality and scientific decision making system.