Research On Business Process And Organizational Structure Improvement In International Marketing And Sales Project Of Academy W

As one of the most important companies in China's space industry,the Academy W,which is committed to be a world-class aerospace enterprise,strives to develop the international business and endeavors to have a larger share in the international satellite market.Based on the current situation and the future development needs,a business process and organizational structure improvement is fundamental for the international marketing and sales business.In order to upgrade the capacity and efficiency of the Academy's international marketing projects,this issue-oriented study diagnosed the problems in the relative processes and completed the business process improvement(BPI)scheme,together with the performance appraisal system design and the two-level organizational structure optimization plan.Various research methods have been applied in this study.The Delphi method was used throughout the research to provide a valid approach in a not-fully-quantified study.The cost-benefit matrix helped to give criteria for responsibility assignment in the processes and organizations.And a performance appraisal system was built based on the Analytic Hierarchy Process.After the implementation of the BPI,an evident improvement of process quality and efficiency has been achieved in the Academy's international marketing projects,which has facilitated in a definite elevation of the marketing performance.