Study On The Construction Of Agricultural Brand In Panzhihua City

China's agricultural work has been in progress.Since the reform and opening up,agriculture has achieved greater results.The agricultural structure has been changing from traditional agriculture to modern agriculture,but the foundation is still weak.Agricultural branding is the achievement after China's accession to the WTO.The opportunities and challenges faced by domestic agriculture.How to face them properly is the way to enhance the ability of agricultural development and enhance the international competitiveness.It is also the growth point of rural economic development.At the same time,it is also the direction and direction for the relevant agricultural government departments to implement the central rural working documents.Therefore,the relevant government departments at all levels should positioning their functions,fulfill their responsibilities,and then improve their work efficiency,which is also the inevitable requirement for China's agriculture to develop to a higher level.Due to the unique climate conditions,with the application of modern science and technology,agriculture has developed rapidly in Panzhihua City.The forestry and fruit industry,vegetables and tobacco are well known,and the depth and breadth of the production field are more influential.However,the agricultural management level of Panzhihua City can not keep up with its development speed.How to improve the competitiveness of agricultural products,promote agricultural development and increase farmers' income is Panzhihua City's continuous efforts in agriculture.On the basis of investigating the basic situation of agricultural machinery in Panzhihua City,this paper studies the agricultural brand of Panzhihua City.Although Panzhihua City has already owned a group of brand groups in agriculture,nurtured high and new products,formed backbone enterprises and strengthened pillar industries,the number of registered trademarks of agricultural products is insufficient,and the scale effect of agricultural brand has little influence.Therefore,in the field of agricultural development,we should further change our thinking,enhance the awareness of trademarks,strengthen agricultural brands,establish brand awareness,and promote agricultural development.Based on the study of the current situation of agriculture and agricultural brand in Panzhihua City,this paper analyses the opportunities and achievements of Panzhihua City,and concludes that there are still some corresponding problems in Panzhihua City's agricultural brand,such as weak awareness of agricultural brand development,urgent need to improve the quality of characteristic agricultural products,and lack of modern agricultural brand.Marketing concepts,standardized production and construction need to be improved,and the protection of brand property rights of agricultural products is inadequate.Taking Renshen Agricultural Science and Technology Development Co.,Ltd.as an example,this paper analyzed Panzhihua's agricultural brand around its basic situation,implementation and experience.Finally,the countermeasures and suggestions for the development of agricultural brand in Panzhihua City are put forward: firstly,updating the concept of agricultural brand development in an all-round way;secondly,improving the quality of characteristic agricultural products;and thirdly,improving the level of marketing and promotion of characteristic agricultural brand in an all-round way.