Research On The Development Of Rural Tourism In Xinyang City From The Perspective Of Industrial Integration

With the transformation of China's major social contradictions and the increasing diversification of consumer demand,people's demand for tourism is also constantly improving in a better direction.Therefore,it is necessary for us to re-examine rural and rural tourism and comprehensively coordinate rural ecology and culture Innovate rural tourism products and formats with industry,so that the dream of beautiful villages that"see the mountains,see the water,and remember the nostalgia" becomes a reality.Industrial integration is such a way to achieve rural revitalization and innovation.It can maximize the activation of rural elements,realize the integration of social,economic,cultural and ecological benefits in rural areas,and comprehensively promote the transformation and upgrading of rural tourism.This paper selects Xinyang City as a case study area.Through the analysis of the development status and situation of rural tourism in Xinyang City,combined with relevant theories such as industrial fusion theory and industrial correlation theory,the gray correlation method is adopted to select the index data of Xinyang City from 2011 to 2018.Handle,measure and analyze the degree of integration of its rural tourism and various industries,and analyze the related factors that affect its development,and on the basis of summarizing and analyzing its development advantages and constraints,put forward the development countermeasures of Xinyang's rural tourism under the background of industrial integration.This can not only enrich and broaden the research field of rural tourism in China,innovate the rural tourism transformation and development ideas,but also guide the development of rural tourism in Xinyang City and promote its healthier and sustainable development.This article first expounds the research background,significance and content of rural tourism in Xinyang City,combs the relevant research trends at home and abroad,and constructs the research framework and technical route of the full text accordingly.Then define the relevant concepts of rural tourism and industrial integration,and introduce the theory of industrial integration,industrial association and sustainable development to lay the theoretical foundation for the article.Then analyze the development situation of rural tourism in Xinyang City from four aspects:development overview,development mode,development characteristics and development trend to understand its development status.The core chapter of this article is to measure and analyze the degree of integration and influencing factors of Xinyang's rural tourism and various industries,and summarize the advantages and constraints of Xinyang's rural tourism development under the background of industrial integration.Finally,put forward some countermeasures and suggestions for the development of rural tourism in Xinyang City under the background of industrial integration.The main research conclusions are as follows:(1)Xinyang City has rich rural tourism resources and huge development potential.Although the current rapid development of rural tourism in Xinyang City has already begun to take shape and achieved some achievements,it is still at a relatively low initial stage.(2)The integration of rural tourism in Xinyang City with agriculture,industry and tertiary industry is relatively good,with a fusion coefficient between 0.64-0.86 and a high degree of integration.Among them,the degree of integration with the industry and the tertiary industry is the highest and is on the upward trend in the two time intervals of 2011-2014 and 2015-201 8,and the degree of integration with the agriculture is the lowest and slightly decreased in the second time interval.But it is also at a relatively high level.As far as the integration of related industries is concerned,the rural tourism of Xinyang City has the conditions for comprehensive integration and development.(3)Government factors have the highest impact on the integrated development of rural tourism in Xinyang City,followed by the market,and the weakest impact on infrastructure.Although the early development of rural tourism in Xinyang mainly relies on the government's promotion,as the speed of development accelerates,the market will become the leading factor of its development.Only after the market test can the rural tourism of Xinyang maintain its competitive vitality and achieve long-term development.Finally,combining the advantages and constraints of Xinyang's rural tourism development under the background of industrial integration and the actual situation of Xinyang's rural tourism development,several development strategies are given:first,to coordinate the integration of various industries and promote regional cooperation;second,to Refine and support policies,continue to play the key role of the government;three is to optimize the spatial layout planning system and actively promote the integration of multiple regulations;four is to reform the rural tourism supporting facilities and accelerate the integration with the information industry;fifth is to cultivate Rural tourism comprehensive talents,focusing on the introduction of new technologies;finally,we must vigorously develop Internet+rural tourism to help incubate new industries and new formats.