Research On The Corporate Business Transformation Of LZ Branch Of Agricultural Bank Of China

In 2017,China’s gross domestic product(GDP)grew by 6.9% in real terms.The situation of economic growth bottoming out and stabilizing has been further consolidated and upgraded.The financial system continues to follow the steady and progressive development tone,the financial sector reform has moved further into the Deepwater zone,and the macro-prudential policy framework has been continuously optimized and improved.However,we should also note that China’s domestic developing financial market has changed since China’s accession to the World Trade Organization.With the continuous development of financial reform and innovation,such as interest rate marketization and Internet finance,modern commercial banks,as the main body of the financial system,are facing unprecedented impact.Business competition between banks is becoming more and more fierce,and public business as the main position of commercial bank market competition,has become the main target for commercial banks to strive for market share and operating profit.Agricultural Bank of China,as a state-owned commercial bank,has been unable to keep up with the rapid development of the current banking industry.At present,the development of public business can not be satisfied with simply relying on deposit and loan spreads,settlement basically relying on the traditional counter business model,so firmly promoting the transformation of business outlets to public business has become.It is an urgent problem for the Agricultural Bank.From the angle of practical work,this paper comprehensively introduces the urgency of the transformation of public business in the business outlets of Agricultural Bank of China.With the help of the theory and analysis tools of strategic management and channel management and the method of combining theory with empirical analysis,this paper makes a systematic analysis and Research on the LZ branch of Agricultural Bank of China.First,it objectively analyzes the Agricultural Bank of China.LZ branch looks for problems that exist in the public business.On this basis,combined with the macro and micro environment faced by the LZ branch of Agricultural Bank of China,through the use of SWOT analysis method,this paper analyzes and summarizes the opportunities,advantages,threats and disadvantages of the LZ branch of Agricultural Bank of China for the development of public business,and analyzes and explores how to promote the overall transformation of public business.On the basis of this,it puts forward some operable suggestions on the transformation of public business of LZ branch of Agricultural Bank of China.