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The Research On Business Transformation Of Shanxi Communication Constructed Company Ltd.

Posted on:2009-11-04Degree:MasterType:Thesis
Country:ChinaCandidate:S R WangFull Text:PDF
GTID:2189360272978764Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The sustainable development is the permanent goal that an enterprise pursues, while it also an existing challenge that faced. Therefore, how to maintain the sustainable development is the issue on which an enterprise, even a country or a region put emphasis, and the reason that an enterprise gives much attention to do the research Shanxi Communication Constructed Company Ltd is a company that has various experience of construction through years. How to deal with the change of the environment, the furious competition of the market, and how to stimulate the increase of the marketing shares is also the problem to which our company has to find the solution.With the use of the SWOT analysis, the three-sided development theory and the strategic turning-point theory to analyze the status and the marketing shares of our company, the thesis points out that there are five problems existing in the company. The questions are anatomized in the following text, which lays a foundation on its solving.With the profound analysis of the existing five problems, the thesis provides four reasons why the company needs transformation. They are gross profit analysis, market environment analysis, competitor analysis and inner environment analysis. The analysis aims at the particular problems the company present. It greatly promotes the stable transformation. With the explanation of the market environment (the equipment suppliers and operators) and other meaningful parts, it indicates that the company has its concrete way of transformation, which is not only theoretic but also practicable.With the supplement of anticipated effect evaluation, the company should inspect the feasibility of the transformation, and effect it carries out. Therefore, it can avoid the latent risk, and ensure the completion of the strategy. Then, it can actually create big benefit and accelerate the company transformation.
Keywords/Search Tags:business transformation, reason transformation, target transformation, SWOT analysis
PDF Full Text Request
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