Marketing Strategy Of Electronic Product Of Ci In Togo

With the rapid development of economy,people's demand for fast moving consumer goods is increasing day by day.Technological innovation and leap have made life more convenient,electronic and intelligent.Because the replacement cycle of electronic products becomes shorter and shorter with the progress of science and technology,and consumers' pursuit for new products has never changed,who can produce the latest and most attractive products in the shortest time in line with consumers' pursuit of new psychology will stand at the commanding height of the industry and quickly become the leader in this field.Moreover,African countries are in the development stage,and the electronic industry has a very huge market prospect.However,Africa's backward technology foundation and shallow starting point determine that it is far from the strength of China,Europe and the United States and other countries.In the future,there will be a long way to catch up.Therefore,we should fully realize that Africa's electronic products industry is still in the initial stage,although the process of advancing to a higher level is full of hardships and unknown,but we can clearly see that the electronic industry in Togo will become a sunrise industry,and promote the country's electronics,modernization process.Under such a large economic background,it is of the following significance to study the electronic product marketing strategy of CI company which in west Africa country: to provide references for the electronic product marketing strategy of CI company from multiple perspectives such as product portfolio,channel model,market pricing and publicity strategy.And almost all electronic products enterprises are generally eager for the above reference basis,this paper will provide these enterprises with reasonable theoretical guidance and reference scheme.This topic mainly adopts three methods of STP analysis,SWOT analysis and BCG matrix analysis to deeply analyze the product structure of CI company,so as to obtain the best product combination and market target,and then put forward a set of marketing strategies suitable for CI company.Generally speaking,when it comes to marketing strategies,we usually believe that correct and scientific decisions can enable enterprises to cut through all the difficulties in fierce market competition and win strong market shares and profits.In order to ensure the correctness,scientificity and rationality of decision-making,enterprises are always eager for good strategies.Nor does CI.This topic analyzes the marketing activities of CI company in Togo from various perspectives,so as to formulate marketing strategies suitable for the development of CI company's electronic products.