Research On Product Marketing Strategy Of Rifeng Company In H Area

In recent years,with the rapid development of China’s economy and the acceleration of urbanization,the rapid development of the construction industry has been promoted.As an indispensable part of the construction industry,the pipeline industry has also developed rapidly.Heilongjiang area,as an important part of the revitalization plan of the old industrial base in Northeast China,it is faced with the problems of old industrial zone transformation in large and medium-sized cities,rural urbanization construction,etc.,which provides a favorable opportunity for the development of the management company.How to grasp the national policy,fight against the competition in the same industry,is the key issue that the company needs to pay attention to at present and in the future.This paper selects Heilongjiang RIIFO company as the actual research sample,analyzes the current operation management and marketing situation of Heilongjiang RIIFO company,analyzes the advantages and disadvantages of the current marketing strategy We hope that we can put forward effective upgrading and improvement programs,and provide important reference for the development and expansion of other related enterprises,which has important research value and practical significance.First,based on the relevant service tenet of “technology is the king,marketing is the winner”,combined with the current market environment faced by Heilongjiang RIIFO company,the company conducts in-depth research and analysis to clarify its own development advantages and disadvantages.And then,starts the corresponding SWOT analysis,such as the advantages,disadvantages,opportunities and risks of the company’s current business development.Then,with the help of the relevant 4Ps theory,develop and research new marketing strategies,and make use of the optimization of organizational structure,the implementation of salary incentive policies,the improvement of staff training,the upgrading of financial management mechanism,the implementation of logistics support,the design of emergency response plan,etc.,to ensure that the company’s marketing strategies can be effectively implemented.