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Research On Optimization Of Performance Evaluation System For Account Managers Of Bank Of China XT Branch

Posted on:2020-08-02Degree:MasterType:Thesis
Country:ChinaCandidate:L ShiFull Text:PDF
GTID:2439330590959703Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the economic globalization and the in-depth reform of China’s market economy,the situation of China’s banks’existing prudence has ceased to exist.The competition faced by banks has changed from the competition of several large domestic banks to the domestic and foreign banks and private banks.Large-scale competition.Under the pressure of huge competition,the original state-owned banks began to pay more attention to performance appraisal,especially the large-scale state-owned banks such as Bank of China,which should pay more attention to performance appraisal to improve their market competitiveness.As an important part of the bank’s human resource management system,the performance appraisal system is related to the smooth operation of the overall management system of the whole bank.It is an important guarantee for the development of the bank to formulate a set of performance appraisal system that is reasonable,scientific and in line with the development characteristics of the bank.Therefore,the thesis firstly combs the relevant theory of performance appraisal,and takes the performance appraisal system of the account manager of Bank of China XT Branch as the research object.After analyzing the current situation of customer manager composition,appraisal object,main content of assessment,appraisal principle and appraisal system,etc.Investigate the satisfaction degree of the current account manager’s performance appraisal system in the form of questionnaires,and conduct statistical analysis on the survey results.It is found that the current account manager performance appraisal system of Bank of China XT Branch does not reflect the bank’s strategic objectives.A series of questions such as the content of the assessment being too singular and failing to apply the assessment results reasonably.Then draw on the experience of HSBC,Barclays and other foreign banks as well as ICBC,China Construction Bank,Agricultural Bank and local commercial banks,and finally propose to use the Balanced Scorecard to optimize the performance appraisal system of the Bank of China XT Branch Account Manager,and optimize it.XT Branch Account Manager Performance Appraisal System put forward specific safeguard measures to improve the competitiveness of Bank of China XT Branch.
Keywords/Search Tags:Bank of China XT Branch, Account Manager, Performance Appraisa
PDF Full Text Request
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