Financial Strategy Research Of H Company Based On Financial Performance

With the global economic growth slowing down and the domestic economic development entering the new normal environment,enterprises will face more complex market environment and numerous risks in the production and operation process.In order to maintain the development momentum and improve the competitiveness in the increasingly complex economic environment,operators need to evaluate and improve the financial strategy matching with the enterprise strategy from the perspective of the overall development of the enterprise and the level of financial performance.Through the financial performance analysis to comprehensively understand the financial situation of enterprises,improve the feasibility and scientificity of financial strategy,are the problems that enterprises need to pay special attention to in the development process.Agricultural and sideline food processing industry has always been an important pillar of China's secondary industry,closely related to the production and consumption of residents.To pay attention to such enterprises,carry out research on their financial performance and financial strategies,and explore effective methods to improve the management level of enterprises,plays a decisive role in promoting the sustainable development of agricultural and sideline food processing industry.Therefore,this paper chooses agricultural and sideline food processing enterprise H company as the research object.This paper combs the literature on financial performance and financial strategy at home and abroad,and briefly describes the relevant concepts and principal-agent theory,stakeholder theory,objective management theory,strategic management theory and other relevant theories.Taking H company as the research object,the financial performance of H company is analyzed.On the one hand,the financial performance of H company is analyzed vertically,mainly through the analysis of the company's main financial indicators from 2013 to 2017,including profitability,operating capacity,solvency and growth capacity.On the other hand,30 enterprises of the same category of a-share listed companies in Shanghai and shenzhen stock exchanges from 2013 to 2017 are selected as research samples.Entropy value method is used to conduct horizontal comparative analysis of H company in the industry.Through the combination of vertical comparison and horizontal comparison,the financial performance of H company is evaluated.In the comprehensive analysis of the company's financial strategy,the financial strategy matrix,one of the financial strategy formulation models,is used to determine the position of the enterprise in the financial strategy matrix.And from the three aspects of investment strategy,financing strategy and dividend distribution strategy,it elaborates the current financial strategy of the enterprise.Combined with the company's financial performance,corporate strategy comprehensive consideration,to improve the company's financial strategy to put forward relevant Suggestions and countermeasures.