Research On The Development Strategy Of HX Food Group From The Perspective Of Product Design

The enterprise strategic planning has an important guiding role for enterprises to face market volatility and market competition.Especially when enterprises are facing transformation,enterprise development strategy planning will directly affect the future of enterprises.In recent years,With the development of global economic integration,the export growth rate of China’s agricultural product processing enterprises is lower,and HX Food Group,which is mainly based on the processing and export of Holland,is in urgent need of transformation.In the past few years,HX Food Group has made preliminary explorations on product design in the process of opening up the domestic market,but the market effect and profit efficiency are not obvious.The 19 th National Congress proposed the rural revitalization strategy,the agricultural product processing industry is booming,and the demand for supporting localization of industrial chain is increasing.Under this background,the HX Food Group,which urgently needs to transform,should seize the opportunity during the policy dividend period and strengthen the planning and development strategy.the study.With HX Food Group Co.for example,this paper analyzes and studies its development based on the perspective of enterprise development strategy under the product design perspective.Firstly,the PEST analysis method and Porter “five force” analysis methods are used to comprehensively analyze the internal and external environment,current status and existing problems of HX Food Group,and based on this,the SWOT analysis conclusions are summarized.Establish the overall goals and phased objectives of the HX Food Group’s development strategy,and design three,three-phase development strategies in the near,medium and long term.Among them,the recent strategy implementation time is 2019-2020,and the centralized strategy is implemented.Markets–the mid-to-high-end market seeks differentiated differences;the medium-term strategy is implemented in 2021-2023 years,implementing an integrated strategy,focusing on horizontal expansion into beverage fields such as lotus root juice and lotus leaf tea,as well as green and convenient snack foods,and bring a strong synergy effect;the long-term strategy implementation began in 2024,implementing a diversification strategy,clarifying that the company is involved in the diversified fields of central kitchen,drug refining,health care products,etc.based on the stable market share of vegetables and snack foods..In order to effectively implement the above development strategy,based on the actual situation of HX food,combined with the analysis of Porter’s value chain,propose four implementationmeasures and safeguard measures for development strategy implementation,and look forward to the future,in the hope that HX Food Group can pass Strategic design under the product design perspective,stand out in the fierce food processing industry and secure a seat in the competitive market.