| With the popularity of the Internet,e-commerce of agricultural products has gradually become one of the hot spots of social development.It is different from the traditional form of trade.E-commerce is not restricted by factors such as time and space.At the same time,it has the advantage of high efficiency and low cost.Under this background,Hubei Province must attach importance to the development of e-commerce of agricultural products,and apply the e-commerce marketing strategy to the agricultural field,which is of great significance for the development of local economy.As one of the major agricultural provinces,Hubei Province has a rich variety of agricultural products,the distribution of production distribution is balanced and reasonable,and the output of a number of agricultural products,such as oil,aquatic products,meat pigs and so on,are at the forefront of China’s production.This research takes lotus root of agricultural products in Honghu city of Hubei province as the research object,combs the development course and main method of the E-commerce marketing of Honghu lotus root,analyzes the current situation of its e-commerce marketing,and analyzes the problems existing in the marketing process.The advantages,disadvantages,opportunities and threats of E-commerce marketing of Lotus root in Qingniba are analyzed by using SWOT analysis method.Finally,the perfect countermeasure and guarantee strategy of E-commerce marketing of Lotus root in Honghu Lake are put forward.Through this study,we can see that according to the actual situation of the current Honghu lotus root e-commerce marketing,due to the uniqueness and high quality of its products,it has already occupied a leading position in the e-commerce marketing.But its existing problems can not be ignored,in this context,Honghu Lotus must take scientific marketing strategy,product strategy,promotion strategy,channel strategy optimization,and combined with the actual situation to introduce valuable protection measures.Only in this way can we further promote the development of Honghu lotus root e-commerce marketing. |
