Study On The Motivation And Financial Performance Of Light Assets Operation Mode In Pharmaceutical Industry

Pharmaceutical industry plays an important role in the development of China's national economy.Since the 21 st century,people's living standards have been continuously improved,people pay more and more attention to their own health,the demand for medical products in the society has been constantly expanding,and the aging population has also stimulated the development of the pharmaceutical industry.At present,China's pharmaceutical market has become the world's second largest market,after the United States,the development of the pharmaceutical industry will be a new opportunity for development.With the country's economic transformation and the deepening of medical reform,the introduction of various policies,as well as the acceleration of the country's opening up,foreign pharmaceutical companies are expanding China's pharmaceutical market,making the pharmaceutical industry increasingly competitive and facing new challenges.In the context of national economic transformation and deepening medical reform,it is worth exploring how pharmaceutical industrial enterprises should respond to opportunities and challenges to transform themselves,and what kind of operation mode should be adopted to develop and expand their companies,so as to maximize their profits.With the development of economy,the external environment of enterprises is also changing constantly.In the fierce competition,enterprises cannot stick to the unchangeable business model,but should find the operation model suitable for their own development according to the change of external environment.The asset-light business model was originally proposed and implemented by Phil Knight,the founder of Nike.The great success of Nike is largely attributed to the asset-light business model,which was also praised by Mc Kinsey,a world-renowned consulting and management company.In recent years,domestic scholars have mainly studied the asset-light operation mode in the real estate industry,Internet industry and high-tech companies,while relatively few have studied the asset-light operation mode in the pharmaceutical industry,but in reality,the pharmaceutical industry does exist in the use of asset-light business model for development.This paper analyzes the motivation for the application of asset-light operation mode in the pharmaceutical industry,conducts descriptive statistics on the overall application of this mode in the industry,and selects qualified Hengrui Medicine CO.,LTD.for case analysis.By studying the motivation of Hengrui Medicine CO.,LTD.of asset-light operation mode,this paper analyzes the financial performance of the enterprise from the perspectives of profitability,operation ability,debt paying ability and development ability,and at the same time analyzes the impact of relevant financial indicators fed back by the market on its financial performance.Under the background of economic transformation and comprehensive deepening of medical reform,it is of great significance to study the successful experience of Hengrui Medicine CO.,LTD.in using asset-light operation mode,which can provide enlightenment and reference for enterprises in the pharmaceutical industry to adopt this mode.