Research On The Effectiveness And Competitiveness Of Rural Tourism Industry Development In Central District,neijiang City

Rural tourism started in China in the 1980 s.With its high-quality ecological characteristics,relatively close consumption distance and product prices,it has become the first choice for urban residents in the suburbs.The Central District is the core of tourism service development determined by Neijiang.The natural resources,agricultural resources and cultural resources are very rich.By vigorously developing the rural tourism industry,it provides an important impetus for agricultural transformation,accurate poverty alleviation and mass increase.Under the background of consumption characteristics change and rural revitalization,studying the status quo and competitiveness level of rural tourism industry development in Neijiang City Central District is conducive to discovering the deep-seated contradictions and needs of its industrial development,and then promoting the upgrading of industrial upgrading and letting the countryside Tourism plays a greater role in “industry revitalization” and “ecological revitalization”.This paper uses questionnaires,project interviews,and empirical analysis to conduct an overall study on the resource conditions,overall scale,existing problems,and competitiveness of rural tourism industry development in Neijiang City.Based on the actual situation,the evaluation index system of rural tourism industry competitiveness in Neijiang City was constructed,and 17 categories of “village tourism resource environment,rural tourism economic foundation,rural tourism social condition and rural tourist source market” were formed.index.Finally,based on the publicly available data,the horizontal comparison of rural tourism competitiveness in various districts and counties of Neijiang City was carried out by using the index weighting method,and the ranking analysis was carried out according to the level of competitiveness.The gray correlation analysis method was applied to the village.The correlation between tourism competitiveness level and impact factor is calculated and analyzed,and the key factors with greater influence are identified through sorting.The study found that:(1)With the improvement of comprehensive tourismconditions,the scale of rural tourism industry in the central district has been increasing and the product types have become more diverse;(2)Horizontal comparisons have been found in various districts and counties of Neijiang City,and the scale of rural tourism industry is quite different.The district does not have an advantage in the number of rural tourists and income;(3)in the ranking of the competitiveness level of rural tourism industry,Zizhong County ranks first and the city center ranks fourth,but the overall score gap is small;(4)Through the analysis of the correlation degree of indicators,the correlation between the three factors of the tourist source distance index,the number of rural tourists and the key rural tourist attractions and the competitiveness of rural tourism is higher,and their values ??are all above 3;(5)It is found that low quality projects,high homogeneity and imperfect interest mechanisms are prominent problems in rural tourism projects in the city.Based on the research results,in order to promote the upgrading of the rural tourism industry in the Central District as soon as possible,and to enter a new path of high-quality integrated development,it is recommended to take measures from increasing government investment,improving land use security,and focusing on quality improvement.