Research On The Supporting Degree Of Rural Tourism Development In Dehang Miao Village From The Perspective Of Stakeholders

Rural tourism plays an important role in the integration of urban and rural development and the transformation and upgrading of rural economy.It is one of the important measures for Rural Revitalization in China.In the past 30 years,it has guided many poor areas to achieve economic prosperity and wisdom out of poverty.It has not only promoted the local economic prosperity,but also the local social and cultural prosperity.Rural tourism has changed the local social and cultural structure,changed the traditional way of life of local residents,brought about the interaction between urban and rural population,and the integration of agricultural economy and service economy.The changes of rural community,idyllic tourists and urbanization of consumption have taken place quietly in the process of rural tourism development.Local residents have achieved wealth growth,cultural self-confidence and national identity,which have greatly promoted the development level of rural civilization and rural economy,but the development of rural tourism has also brought some negative effects to a certain extent.For example,the lack of local residents' participation in tourism leads to the insufficient participation of local residents in tourism,the unreasonable or even absent interest distribution system makes local residents have no sense of benefit and balance in the process of rural tourism development,the uneven distribution of tourism interests leads to the confusion of local social relations,the capital entry in the process of rural tourism development threatens the original capital environment of local residents,and the rural areas.Short-sighted behaviors such as disorderly development of tourism lead to serious damage to the local environment,infiltration of foreign cultures leads to the weakening or even absence of local folk culture,and various problems continue to emerge in the process of rural tourism development,endangering the sustainable development of rural tourism.As the core stakeholders in the process of rural tourism development,rural residents play an indispensable role in the sustainable development of rural tourism.The development attitude of rural residents to rural tourism is an important factor affecting the construction of local rural tourism.The support of rural residents' tourism development is based on their perception of the impact of tourism.Based on the theoretical background of attitude theory and social exchange theory,we should improve the positive perception of local residents' tourism impact,make local residents have more "sense of acquisition" in the process of tourism development,have higher satisfaction with local tourism development,promote local residents' participation in rural tourism construction,promote the formation of support for local tourism development,and realize sustainable tourism development.It is of great significance.This paper takes Dehang Miao Village in Western Hunan as an empirical case,through research to understand the impact of tourism development on local residents in Dehang Miao Village,taking tourism satisfaction as an intermediary variable,constructs a relationship model of tourism impact perception-satisfaction-support,and studies the relationship between local residents' perception of tourism impact and local tourism development support attitude.Empirical research found that the perception intensity of the local residents of Dehang Miao Village on the positive impact of tourism is higher than that of the negative impact on the whole;secondly,there is a very close relationship between the local residents' attitude to tourism development support and perception of tourism impact,and each perception factor has a significant impact on Tourism Development support to varying degrees.Among them,residents' perception of positive impact on tourism has a highly significant positive impact on their satisfaction and tourism development support;residents' perception of negative impact on tourism has a highly significant negative impact on residents' satisfaction and tourism development support;satisfaction has a significant positive impact on support.Rural tourism plays an important role in the integration of urban and rural development and the transformation and upgrading of rural economy.It is one of the important measures for Rural Revitalization in China.In the past 30 years,it has guided many poor areas to achieve economic prosperity and wisdom out of poverty.It has not only promoted the local economic prosperity,but also the local social and cultural prosperity.Rural tourism has changed the local social and cultural structure,changed the traditional way of life of local residents,brought about the interaction between urban and rural population,and the integration of agricultural economy and service economy.The changes of rural community,idyllic tourists and urbanization of consumption have taken place quietly in the process of rural tourism development.Local residents have achieved wealth growth,cultural selfconfidence and national identity,which have greatly promoted the development level of rural civilization and rural economy,but the development of rural tourism has also brought some negative effects to a certain extent.For example,the lack of local residents' participation in tourism leads to the insufficient participation of local residents in tourism,the unreasonable or even absent interest distribution system makes local residents have no sense of benefit and balance in the process of rural tourism development,the uneven distribution of tourism interests leads to the confusion of local social relations,the capital entry in the process of rural tourism development threatens the original capital environment of local residents,and the rural areas.Short-sighted behaviors such as disorderly development of tourism lead to serious damage to the local environment,infiltration of foreign cultures leads to the weakening or even absence of local folk culture,and various problems continue to emerge in the process of rural tourism development,endangering the sustainable development of rural tourism.As the core stakeholders in the process of rural tourism development,rural residents play an indispensable role in the sustainable development of rural tourism.The development attitude of rural residents to rural tourism is an important factor affecting the construction of local rural tourism.The support of rural residents' tourism development is based on their perception of the impact of tourism.Based on the theoretical background of attitude theory and social exchange theory,we should improve the positive perception of local residents' tourism impact,make local residents have more "sense of acquisition" in the process of tourism development,have higher satisfaction with local tourism development,promote local residents' participation in rural tourism construction,promote the formation of support for local tourism development,and realize sustainable tourism development.It is of great significance.This paper takes Dehang Miao Village in Western Hunan as an empirical case,through research to understand the impact of tourism development on local residents in Dehang Miao Village,taking tourism satisfaction as an intermediary variable,constructs a relationship model of tourism impact perception-satisfaction-support,and studies the relationship between local residents' perception of tourism impact and local tourism development support attitude.Empirical research found that the perception intensity of the local residents of Dehang Miao Village on the positive impact of tourism is higher than that of the negative impact on the whole;secondly,there is a very close relationship between the local residents' attitude to tourism development support and perception of tourism impact,and each perception factor has a significant impact on Tourism Development support to varying degrees.Among them,residents' perception of positive impact on tourism has a highly significant positive impact on their satisfaction and tourism development support;residents' perception of negative impact on tourism has a highly significant negative impact on residents' satisfaction and tourism development support;satisfaction has a significant positive impact on support.