Research On The Brand Strategy In International Travel Agency Of De Zhou Hong Ye

With the development of our country's economy and the growth of national disposable income,the number of tourism consumers in our country has been increasing,the consumption concept of tourism consumers has become more rational,and the demand for complex diversified markets such as entertainment,leisure and vacation is booming.In contrast,our travel agency is caught in a vicious circle of "low price competition".The travel product line is similar,the phenomenon of homogeneity is serious,the product innovation ability is poor,and the brand competitiveness is lagging behind.The strong demand of consumer brand and insufficient supply of brand products in the tourism market form a structural contradiction.Brand strategy has become the key to the tourism industry to win the competition.This article takes De Zhou Hong Ye International Travel Agency as an example,and based on relevant theories,systematically and rationally analyzes the trend of De Zhou tourism market competition under the premise of fully integrating the current situation of the De Zhou tourism market,the current situation of De Zhou Hong Ye business,and considering De Zhou consumer psychological demands.,Analyze the advantages and disadvantages of Hong Ye International Travel Agency,and use SWOT analysis is used to analyze and plan the development strategy of Hong Ye brand.In the process of studying the development strategy of De Zhou red leaf brand,first,the external competition environment and internal competition environment of red leaf were comprehensively compared,and then the shortcomings were deeply analyzed,and the shortcomings were found out and improved.Secondly,the market is subdivided to determine the target market of red leaves.Thirdly,we make rational plan for the identification of the red leaf brand in De Zhou,and determine the market orientation and ultimate goal of the brand.Finally,through multi-channel,Omni-directional,multi-level integrated marketing methods will be successfully pushed to the audience De Zhou Red Leaf,consumers recognize.At the end of this paper,it puts forward the safeguard measures of De Zhou Hong Ye brand strategy,focusing on improving the quality of employees,starting from the two aspects of improving professional quality and service awareness.Provide organizational guarantee,build a united,efficient team building;From the financial aspect to give the brand development strategy strong support and guarantee;At last,we should guarantee the system,make full use of the national policy support,establish and improve the company system,ensure the company's operation in an orderly way,and lay the foundation for the brand strategy development.