Research On The Relationship Between Landscape Visual Quality, Leisure Involvement And Restorative Environmental Perception Of Rural Tourists

Rural tourism is not only a carrier for returning to nature of urban residents in modern society,but also an important way to implement the strategy of Rural Revitalization.It has become a new growth point for rural economic development.Fast-paced urban life brings more physical and mental stress and challenges to people,so restorative demand is growing.the significance of this study is to give full play to the restorative function of rural tourism,to enhance the perception of tourists,to promote the sustainable development of rural tourism,and to provide a positive reference for the national strategy-Rural Revitalization,.Based on the research on the concept and research progress of landscape visual quality,leisure involvement and restorative environment perception,this study takes three villages in Guangzhou as an example to select Xiaozhou Village,Huangpu Village and Xitou Village.In a typical case,data is collected by a convenient sampling method.Based on the theory of awakening and self-regulating attitude,multiple regression analysis is used to test the relationship between rural visual quality,leisure involvement and restorative environment perception.Analyze and understand the differences between landscape visual quality,leisure involvement and restorative environment perception among rural tourists with different demographic information and leisure behavior characteristics categories.The following research results are obtained:(1)Landscape visual quality has a significant positive impact on restorative environmental perception.Landscape visual quality has a significant positive impact on leisure involvement,and leisure involvement has a significant positive impact on recovery environment perception.(2)Leisure involvement has a significant effect on the relationship between landscape visual quality and restorative environment perception.(3)Demographic information and leisure behavior characteristics of rural tourists have different effects on landscape visual quality,leisure involvement and restorative environment perception.On this basis,the paper attempts to inspire the marketing and management of rural tourism destinations:(1)Rural landscape design should focus on improving visual quality;(2)Targeted improvement of rural tourists' leisure involvement level;(3)Thereby enhancing the recovery environment perception of rural tourists.This study confirms the restoration effect of the rural environment on the human body,deepens the mechanism of the rural environment to promote human health.At the same time,it provides a new perspective for understanding the mechanism between the natural landscape environment such as the countryside and people's health.It also riches the combination of landscape design,tourism and environmental psychology to a certain extent.