Research On Financial Risk Assessment System Of People's Daily Online Co.,LTD

Internet enterprises have made great contributions to the development of China's economy.They are characterized by high investment,high growth and high returns.Therefore,they are more susceptible to market changes and face higher financial risks in the operation process.In order to enable Internet enterprises to better identify and judge the financial risks faced in business activities,so as to timely prevent and respond,this paper constructs a set of financial risk evaluation system suitable for Internet enterprises.Based on the summary of academic research on financial risk evaluation of domestic and foreign enterprises,and on the premise of previous academic achievements,combined with the financial characteristics of Internet enterprises,the financial risk of Internet enterprises is expounded from four aspects of financing,investment,operation mode and cash flow.On the design of risk evaluation index,this article from the debt paying ability,profit ability,operation ability,growth ability and cash ability,innovation ability,management ability and competition ability of eight dimensions selection index reflecting enterprise financial risk,the Internet enterprise financial risk evaluation index system to comprehensively reflect the Internet enterprises in financing,investment,operation mode and the risk of the four aspects of cash flow.In order to obtain relatively accurate index weight value,this paper adopts a relatively scientific entropy method and calculates the corresponding weight ratio of each index according to the data of the enterprise for five consecutive years.To establish the index system of financial risk during application,the article to list at home of the People's Daily online co.,LTD.,as the main research object,calculated according to the grey system theory by expert scoring People's Daily online co.,LTD.Of the financial risk of the specific values,the results showed that people's level of financial risk for the general risk and high risk,the enterprise financing risk,cash flow risk is low,but high risk investment risks and business model,is mainly due to the main business competition ability is insufficient,the capital utilization efficiency is low,the enterprise influence these reasons caused the weaker.These conclusions are consistent with the actual situation of enterprises.Therefore,through the application of People's Daily online,it is concluded that the financial risk evaluation index system constructed in this paper has certain effectiveness and applicability to Internet enterprises.