Research On Construction And Application Of Financial Risk Evaluation Model For Liquor Enterprises

The liquor industry is an industry with Chinese cultural characteristics,it is closely related to China's national economy.The liquor industry has been hit hard since our country issued a series of policies such as "prohibition of alcohol" and "the three public expenses" in 2012.The whole liquor industry has entered into a deep adjustment period,the product structure has changed,high-end liquor consumption has declined,and high-end liquor brands have launched a series of low-end products.Other alternatives such as wine and beer,also dominate the consumption market,intensify the competition in the liquor industry.In face of the difficult industrial environment,a lot of enterprises which are in poor management are in financial distress during this period.After several years of adjustment,the liquor market is gradually warming nowadays.It's both test and opportunity for liquor enterprise,these enterprises should seize the opportunity,evaluate financial risk actively,prevent the financial risk in time,guarantee long-term and stable development of the enterprises.This article first analyzed the features of the liquor enterprises and the factors that influence the enterprise financial risk.On the other hand,the quantitative indicators to reflect the enterprise's solvency,profitability,operating ability,growth ability and cash flow have been chosen from the financial level.From the aspect of non-financial level,the article chose quantitative indicators to reflect the external influence factors,using the analytic hierarchy process(AHP)construct the liquor enterprise financial risk evaluation model.In this paper,according to industry statistics of enterprise value and revenue data,the three liquor listed companies have been selected as the top,middle,and back companies in terms of industry status and company size,which were liquor-making industry leading enterprises Wuliangye Group Co Ltd,the ranking medium Laobaigan liquor Co,Ltd,and low-ranking Jiugui liquor Co,Ltd,to validate the construction of the financial risk of the model.Finally,analyzed the results of the the evaluation,and given some suggestions for the prevention of financial risks in liquor enterprises.