The Research On Cost Control Of Enterprises Under E-commerce Mode

With the transformation of China’s social economy from factors,investment driven to service industry development and innovation driven,economic development has entered a new stage.More and more enterprises are seeking new opportunities for development through e-business transformation,and at the same time promoting the rapid growth of E-commerce Economy.In this rapid development situation,the problems in cost control of e-commerce enterprises are gradually exposed,excessive logistics costs,insufficient attention to inventory cost management,and a large amount of marketing costs have seriously hampered the development of e-commerce enterprises.Only by strengthening cost control,effectively reducing unnecessary expenditure while guaranteeing efficiency,can e-commerce enterprises improve their profitability and continuously enhance their internal core competitiveness so as to maintain absolute advantages in the fiercely competitive market.Mainly using case analysis method in this paper,the cost control of three squirrels company which is an e-commerce enterprise is taken as the research object,and various cost components and cost control status of the enterprise are analysed,and on this basis it puts forward corresponding countermeasures and suggestions for its cost control.Firstly,this paper defines e-commerce and the cost of e-commerce,and elaborates the related cost theory.Secondly,from the perspective of cost control principles and methods,this paper briefly discusses the cost control of e-commerce enterprises.Thirdly,this paper takes three squirrels company as a case study,compares and analyses the relevant cost data and indicators of "three squirrels" and other major competitors in the industry,comprehensively evaluates the effectiveness of "three squirrels" in cost control,finds out the problems in cost control and puts forward corresponding countermeasures and suggestions.Finally,the case company cost control analysis is summarized and extended to the entire e-commerce industry,to provide enlightenment and suggestions for the cost control of e-commerce enterprises in China.