Research On The Location Selection Of Regional Headquarters Of Multinational Corporations In China

In the background of economic globalization,multinational corporations rationally allocate resources in the global urban network system in order to open up markets around the world.Therefore,multinational corporations set up regional headquarters in central cities in many countries to achieve the business objectives of reducing costs and increasing profits,and to assume the functions of other investment companies in the management area.In recent years,China's economy has developed to the new normal stage.How to participate in and reconstruct the global economic governance system has become an important strategic positioning for China's economic development.How to attract multinational corporations to establish regional headquarters in China is closely related to China's better use of global resources and participation in the process of globalization.The purpose of this paper is to explore the characteristics of the location of the regional headquarters of multinational corporations in China and its influencing factors,and to provide suggestions and countermeasures for China to attract multinational companies to set up regional headquarters.Based on the previous studies,this paper thoroughly combs relevant theories and model methods,and relies on the basic theories such as location theory,industrial agglomeration theory and urban value chain theory,combined with the status quo of regional headquarters of multinational corporations in China and the attraction of Singapore.The successful experience of the regional headquarters of multinational corporations and their site selection requirements,to explore the influencing factors affecting the location selection of regional headquarters of multinational corporations.From the perspective of theory and practice,this paper constructs a model of the influencing factors of regional choice of regional headquarters of multinational corporations,and sorts out the six factors of the location of regional headquarters of multinational corporations,and ranks them in order of importance: market and finance.Environmental factors,infrastructure factors,location condition factors,government incentives,openness factors,human resource factors.This article also summarizes the establishment of regional headquarters in Beijing by the top 500 multinational companies: in space,mainly distributed in Chaoyang District,Haidian District,Dongcheng District and Xicheng District,but more than 80% concentrated in Chaoyang District;Multinational corporations with regional headquarters in Beijing are mostly manufacturing,followed by information transmission,software and information technology services.The reasons for the regional headquarters of multinational corporations in Beijing are explained in four basic cases.Finally,it proposes corresponding measures on how to attract the regional headquarters of multinational corporations and develop the headquarters economy.