Hongtong Dahuaishu Ancestor Memorial Garden Research On Tourism Standardization Management Innovation Development

Tourism in China started late,but the rapid development of the market-oriented process,has became an important part of China's tertiary industry.In the process of tourism development,standardization principles and methods are applied to produce tourism standardization.Tourism standardization is an important technical support and major innovation for tourism development,in terms of standardizing industrial order,strengthening industrial supervision and management,optimizing industrial structure,safeguarding the legitimate rights and interests of consumers and improving the comprehensive service quality of urban tourism,played a strategic role in promoting.The construction of tourism standardization pilot and demonstration projects in different regions has achieved good economic and social benefits,and tourism standardization has been a very critical link in the development of China's tourism economic construction.Therefore,the issues studied in this paper have important theoretical and practical significance.Hongtong Dahuaishu Ancestor Memorial Garden,respectively,in 2018 approved by the national standardization of services demonstration project and awarded the national 5 a-class tourist scenic spot,the effective implementation of the standardization of the scenic spot function,through the empirical research method,view the scenic spot and staff communication study of standardized information,analysis of tourism standardization construction situation and implement situation,expect that standardized management to create new part,mining area of standardized management for addition,the rapid development of the scenic area,and find out problems arising from the implementation of standardization,put forward the proposal and also provide reference and ideas for the development of other similar scenic area.The first chapter,based on literature retrieval,reviews and sorts out related concepts and basic theories involved in this paper,such as thedevelopment of standardization at home and abroad,tourism standardization and tourism standardization management innovation;the second chapter systematizes the related concepts and comprehensively analyzes the current situation of tourism standardization,emphasizing the importance of tourism standardization management in China;the third chapter,in Dahuaishu Ancestor Memorial Garden as the research site,the system summed up the scenic area development evolution and standardization work,the article analyses the scenic spots in the standardization in the implementation of the implementation of the innovation points,such as: tourism standardization system innovation,ancestor worship activity standardization,standardization,innovation of mechanism innovation,dynamic,and summarizes the implementation of the standardization of the scenic spot effect;the fourth chapter,in this study,put forward the tourism scenic spots: issues in the implementation of the tourism standardization work standardization implementation of the lack of mandatory laws and regulations,lack of professional talents of the standardized construction of scenic spots,scenic area coverage is small,imperfect standardization system,etc.,and the construction of standardization of the scenic spot of the Suggestions and measures,such as: improving the tourism standardization system,to carry out the standardization work personnel training,etc.;Chapter five,the conclusion of the thesis,draw the conclusions and limitations of this paper,and put forward the future research direction.