Standardized Research On Destination Tourism Quality Supervision And Administration

Since1987, China’s first drafted, and promulgated and implemented The Tourist Hotel Star Classification And Assessment Standards, after enforced tourism standardization to drive strategy, tourism standardization of construction has achieved remarkable results to drive strategy, tourism standardization of construction has achieved remarkable results. Especially at present, China’s tourism industry is at the critical stage of transformation in "big tourism country" to "power tourism country", tourism standardization work is an important work in the tourism sector, and is concerned by the central and local government department. State Council pointed out that to use the standardized as a tool to cultivate the tourism industry to be a modern service industry which is more satisfied Chinese people’s need.Destination tourism quality has an important influence on enhancing the competitiveness of regional tourism, and the Tourism quality supervision and management of public administration take en enforcement and leading role on enhancing the tourism service quality. Without effective means of administration, the destination tourism quality can not comply. Tourism government enforces the power and function of tourism through tourism administrative agencies, and tourism quality supervision department is the supervision of the executive departments of quality of tourism services, with political and legal effect. Tourism industry is an integrated industry, and the implementation of tourism standardization work is the technical basis for the work of the tourism industry, boosting the role of supervision and management to improve the quality of tourism services.Guilin is one of the important tourist destinations in China, the development of tourism can be called a microcosm of China’s tourism development, has the typical,National Tourism Administration called Guilin as "a tourism barometer in China ", there are lots of useful attempts and exploration in the supervision and management of Guilin tourism service quality. The structure of the destination tourism service quality, the development of tourism market, and the evolution of the public function of tourism government promoting the supervision and management of government in tourism service quality, there is some different in the destination Tourism quality supervision and management in because of destination tourism development status differences exits some differences. The following4aspects is the main content of supervision and management: Complaint Handing, On-site Inspection, The Travel Agency Inspection and Market Special Rectification. In addition to the tourism administration of quality supervision, inspection and supervision mechanism of handling complaint, often with other administrative department joint action, comprehensive law enforcement. Any one activity can be used as a process to implement the management. In the tourism services in the course of the operation, the tourism resource and tourism activity as a process of supervision and management, which can efficiently achieve the intended purpose. Therefore, process management and standardization of the management into the tourism quality supervision management is particularly important:for one hand, in the tourism services in the course of the operation, the destination tourism quality supervision and management to strengthen the key point, real-time information supervision and management, and to take effective prevention and management. For anther hand, we should pay attention to process management from the perspective of destination tourism quality supervision standardization, travel contract, service quality and service norms to improve tourism service operation efficiency, enhance the quality of tourism services are important to help, combined with operation and standardized management, put the travel contract, service quality and service norms into the destination tourism quality supervision and management standard.There are some basic in destination tourism quality supervision and management work standardization, they are certain laws(regulations) foundation, public management, tourism quality supervision and management related normative foundation, but it also has some difficulty. Therefore, the destination tourism quality supervision and management work standardization to the operation of the market as the guide, standardize the operation of the market, attention tourism quality supervision and management process, standardizing process supervision and management, play branch linkage effect, joint implementation and standards, the destination Tourism quality supervision and management work standardization of content to be centered around tourism quality supervision management standardization, tourism activity elements of supervision management standardization, tourism activity elements of supervision management standardization and tourism activities of regional quality supervision management standard make, implement the relevant national standards, industry standards, to the destination tourism quality supervision work standardization system construction establishing tourism complaint processing standardization, quality of tourism service cases and standardization of emergency processing, tourism,tourism standardization process monitoring and the integrity of the enterprise records management standardization and tourism quality supervision sectional oneself construction standardization.This paper will give some suggestions Guilin tourism quality supervision by the tourism quality supervision management standardization of document preparation can try to develop a management manual management manual, the system is centered around tourism quality management specification documents the existing norms, For one hand, the implementation of ISO9000international quality management system of the general file format, For another hand is in accordance with The Service Standards Working Guide provisions of the file format,the tourism quality supervision management standardization by the written form to make further standardized, truly standardization. On the tourism destination service supervision system of standardization of implementation, must follow certain principles and requirements, focusing on the implementation of targeted.Tourism enterprise is the main body of the operation of tourism industry, is the object of tourism service supervision and management, the combination of quality supervision and management of destination tourism services and tourism enterprises standardized construction, tourism administrative departments carry out the standardized knowledge and service specification standard publicity and education,to improve the quality of service, attention to supervision and inspection of the stringent requirement with far-reaching impact on the implementation of standards to enhance the quality of tourism services. Tourists are the main players in the tourism activities. Tourist has an important role in guiding tourists on the standardization of tourism services, tourism quality supervision and management of standardized understanding and use of tourist and tourism activities.