A Study On Tourism Integrated Marketing In Nanning City Under The Background Of New Media

Along with the rapid development of tourism and the acceleration of the process of globalization,a new round of travel competition has started in all tourist cities.How to win in this tourism competition has been a subject widely concerned.Communication advantages have become a hot topic,especially under the background of new media how to carry out integrated marketing and continue to promote the products of tourist destinations.The era of new media has already coming quietly,which has had a great impact on tourists,tourist destinations,tourism products,tourism industries and other endpoints of the tourism chain.Under the environment of new media,the tourism in Nanning City must be based on the needs of tourists and find a way of integrated marketing in accordance with the tourism law of Nanning City.This is of great significance to improve the competitiveness of tourism destination in Nanning City and win the marketing victory in the tourism industry competition.This paper briefly expounds the background,purpose and significance of the study,and summarizes the study of new media and integrated marketing.This paper discusses the related connotation of integrated marketing of tourist destination under the background of new media,including the meaning and characteristics of new media and the comparison between new media and traditional media.This paper analyzes the differences between traditional media marketing and new media marketing.In particular,a questionnaire survey is used to understand the deficiencies of tourism integrated marketing in Nanning City under the background of new media,such as the lack of shock in the dissemination of new media;the lack of interaction in marketing activities with new media;the lack of integration of tourism resources and the deficiency of integration of traditional media and new media.Aimed at these questions,a series of measures should be taken.First,we should adhere to the principle of“4I”;Second,we should integrate marketing channels and promote the integrated development of tourism media;Third,we should integrate a variety of resources and promote the linkage development of marketing subjects;Fourth,we should integrate marketing means and promote diverse development of tourism marketing;Fifth,we should integrate the marketing content and promote the development of tourism marketing characteristics.