Shenyang Intercontinental Advertising Co.,Ltd. Marketing Strategy

The rapid development of digital technology allows advertising agencies and the media have undergone tremendous changes,advertising companies are increasingly inclined to take interactive,personalized,accurate advertising and marketing communication,the media tends to be more and more old and new convergence of the media,which makes traditional advertising companies must quickly transform your business to adapt to these changes.The main content of this paper is the intercontinental advertising company strategy adjustment in two ways: First,the transfer to conventional DM journal ads expand into the field of integrated marketing communication;the second is to expand the field of business from traditional media to new media.In the article about the background,significance,main contents,research methods and technical route based on articles from DM magazine concept and marketing concept definition and marketing theory and method,firstly describes the external environment and internal environment analysis intercontinental advertising the company's competitiveness,the use of STP analysis,its marketing problems faced by its marketing strategy planning.InterContinental advertising from the company's new product development,market position,operations analysis,the marketing strategies and other promotional programs,channels,services and other relevant given forth.In the Internet context,coordination and integration aspects of internal and external environment,efforts to use various marketing tools,open a new business model for the media industry,but also lay a solid foundation for their own survival and development.