Study On Integrated Tourism Marketing In View Of New Media

With the advent of the new era of Internet, mobile terminal and network search become people to obtain information are the primary tools and approaches, for people to provide more comprehensive information, more and more efficient service, attracting many customers use the interactive, real-time information dissemination channel, has become new marketing tool. Wisdom of tourism, the rise of smart city, the domestic tourism industry began to build intelligent scenic spots, in terms of publicity, has been trying to use the network technology and new media resources to establish a brand image. New media marketing of tourism can not only have good economic and social benefits, change the past one-way transmission of information and its interactivity for enhance the image of tourism destination has a great effect. In tourism marketing of new media can play to promote tourism and attract tourists and information feedback effect.Firstly, the research background and the significance, the purpose of the study; and then starts from the basic theory of tourism marketing in new media integration, comb the concepts involved in this paper; then the paper to government as the representative of the travel management industry as a typical case, select here Shaanxi Tourism Bureau of new media marketing analysis, under the new media context between old and new media marketing present situation and integrated marketing the necessity and realistic analysis, then carries on the analysis of Shaanxi Tourism Bureau travel new media marketing effect. And now take the marketing strategy to carry out the analysis, points out the problems that develop integrated marketing necessity, scientific and practical conclusions; two core network, three-dimensional marketing model conclusion part puts forward the tourism destination to build five integrated content mainly, put forward tourism d estination in media marketing when the basic idea to establish integrated marketing, to determine the appropriate marketing tools, play the marketing subject of various resources, clear marketing purpose, establishing a unified marketing strategy, consolidate the traditional media market, attention to the use of new media platform, and actively explore the new platform, to achieve the ultimate goal of media integrated marketing resource expenditure and publicity the influence of value maximization.