Study On The Competitiveness Of Vietnamese Coffee Export To EU Market

The coffee industry is a new industry in Vietnam.Coffee was introduced to Vietnam when the coffee market world trade flourished and has been known in Vietnam since 1857.Through more than 150 years of existence and development,coffee has now become one of the major agricultural exporting products of Vietnam,which is ranked number two after rice,a traditional food crops.Vietnam is the second largest coffee exporting nation in the world after Brazil.Moreover,with its own production of Robusta coffee,Vietnam is the world leader.In particular,the EU market is the largest consuming market and coffee importer in the world,as well as export-oriented market of Vietnamese coffee.This is a potential market for Vietnam in particular coffee items and most other commodities in general.However,not only Vietnam,but many other countries have also focused on developing exports of coffee to the EU,competition is becoming increasingly fierce.Vietnam needs to analyze and improve the competitiveness of Vietnam's coffee products exported to the EU market.Vietnam has applied the learning knowledge to systematize theoretical basis for competitiveness,through analyzing and evaluating the competitiveness of Vietnam coffee products exported to the EU market.Moreover,pointing out the strengths and weaknesses compared to competitors and its causes,in this thesis,a number of measures to enhance the competitiveness of Vietnam's coffee products exported to the European market are proposed.The object of the research is to find the competitiveness of Vietnamese coffee products exported to the EU market.The scope of the research focuses on the competitiveness of Vietnam coffee exports into the EU market scope,mainly in the 2011-2015 period.It also relates to the forecasting and navigation,which offer a number of solutions for the period until 2020.The coffees mentioned in the thesis research are green coffee,roasted coffee and instant coffee.The thesis uses as main methods an integrated approach,methodology and statistical analysis and comparative method.The integrated method aims to collect data and information on communication;statistical methods and analysis are to clarify the theoretical issues and the government of competitiveness of Vietnam's coffee products exported to the EU.Finally,a comparative method commonly used is to clarify its position over Vietnam as well as the conclusions in specific circumstances.