Research On Optimization Of Bama Tourism Industry Chain Based On Industrial Correlation

The tourism industry plays a crucial role in the development of the national economy with its apparent correlation effect,long industrial chain and wide dimensions.With the development of urbanization,the issue of urban environmental pollution has become more and more serious.Due to the heavy growth of the aging population and the sub-healthy population,citizens’ demands for health are increasing,just for the reasons above,ecological health tourism has entered a period of rapid development.Bama Yao Autonomous County is the first of the world’s five longevity towns.It has a unique longevity culture.The excellent ecological environment resources provide a solid material foundation for the longevity culture and provide the necessary conditions for the development of eco-health tourism.In recent years,the longevity and healthy tourism industry have become a pillar industry in this region.The development of tourism has driven the growth of the output value of relevant industries and boosted the comprehensive development of the social economy.Nevertheless,in the process of Bama tourism development,problems such as insufficient ecological environment carrying capacity,intensified environmental pollution,the continuation of the longevity cultural chain has become more and more difficult,disorderly construction of tourism supporting facilities,lack of management experience and service norms,and lack of residents’ protection awareness are emerging.The Bama’s tourism industry chain has dilemmas,for instance,the unreasonable structure of the tourism industry,the low degree of integration of the tourism industry chain,the tourism industry chain is too short,and the lower efficiency of Bama’ s tourism industry than the average level of Guangxi health tourism.Optimizing the tourism industry chain could promote to the division of labor and cooperation of enterprises in the middle and lower reaches of the industrial Chain and work together with each other to well provide the best tourism service combination for tourists.Only when the tourism industry chain is optimized can we maximize the brand credibility and further improve economic,social and ecological benefits.This paper firstly defines the related concepts of tourism industry chain and eco-health tourism,and explains the theoretical basis of tourism industrial relevance,tourism industry efficiency,industrial structure optimization and sustainable tourism development.Next following the status of Bama’s tourism,the difficulties of Bama’s tourism industry and its industrial chain are proposed from both qualitative and quantitative perspectives.The method of data envelopment analysis(DEA)is used to analysis the efficiency of tourism industry.It is found that the efficiency of Bama’s tourism industry is lower than the average tourism efficiency of the seven counties that are noted for their health tourism industry in Guangxi.Afterward,the gray correlation analysis method is used to examine the internal correlation degree of the tourism industry and the external relevance of tourism and relevant industries,by calculating the correlation degree between various industrial sectors and the tourism industry and doing in-depth analysis about Bama.Finally,from the perspective of industrial relevance,this paper proposes integration strategies for tourism industry chain.The integration strategies involve extending the longevity and eco-health tourism brand,strengthen the leading role of the core enterprises in the tourism industry chain,and giving full play to industrial advantage of the healthcare industry.Extension strategies for tourism industry chain include tourism industry informationization,tourism industry park,strategic alliances to strengthen SMEs,and the construction of’All-for-one tourism’platform.Improvement strategies for tourism industry chain contain making development of tourist commodities in order to promote consumption,establishment of a sound tourism industry operation mechanism,in order to promote the optimization and upgrading of the industrial structure of Bama tourism.Through this research based on the industrial relevance of Bama tourism industry,it can not only encourage the sustainable development of Bama tourism,but also play an important guiding role of clarify the economic role of tourism.