Research On Marketing Channel Development Of Nanchang Z Company Under High Turnover

Up to now,after more than 30 years of reform and opening up,China's real estate industry is undergoing earth-shaking changes from the beginning to the rise.However,in recent years,in order to survive under the macro-control of the state,real estate has taken a series of marketing measures,especially "country garden" put forward a high turnover.Therefore,the major housing enterprises in this big macro background for marketing,especially put forward new requirements and strategiesFrom the perspective of the real estate development trend,the development of channels has become a trend.The appearance of the channel broke the original single marketing mode and realized the flexible marketing.In recent years,the expansion of channels is also developing continuously.Major real estate developers are building their own channel teams to improve their marketing ability in the adverse environment.Based on this understanding,this paper attempts to start from how Z real estate enterprises build a channel team,and the actual role of channels in marketing after the establishment of a channel team.This paper from the practical point of view,from the perspective of marketing on how to promote marketing from the perspective of channels,so that the real estate enterprises have more advantages in the competition.