FYLS Catering Company Development Strategy Research

As an indispensable part of China's private enterprises,catering enterprises are an early open industry and an important pillar to promote the vigorous development of China's economy.With the in-depth exchanges and cooperation between countries,many famous foreign catering enterprises continue to pour in.Under this background,catering enterprises in China have different standards in terms of business philosophy,service quality standards,corporate culture,dietary habits and staff quality standards.Even if they go abroad,the customers they attract are still overseas Chinese.It is difficult to realize the standardized production and factory chain of Chinese food like KFC,McDonald's and other Western-style catering,and they can not operate in different regions and countries in a large span.Founded in December 2007,FYLS catering company is a well-known catering chain enterprise in Xinyu City.After 12 years of development,FYLS catering company has seven branches and distributes in several busy streets in the city.This paper takes "Research on the Development Strategy of FYLS Catering Company" as the research topic,and specifically describes the problems encountered by FYLS Catering Company in the development process,the analysis problems and the choice of strategy in the development.Starting from the general situation and development degree of FYLS catering company,this paper finds out what problems exist in the company,and puts forward concrete countermeasures and development strategies through a series of basic analysis.This paper is based on reading periodicals,relevant literature and learning relevant website information content,and fully utilizes the author's on-the-spot understanding of FYLS catering company,ultimately forming unique views on the development of FYLS catering company,to ensure that it can bring certain help to the future development of enterprises and provide reference for related industries.