Analysis Of JY Real Estate Light Asset Transition Operation Model And Its Financial Performance

With the vigorous promotion of China's reform and opening up,the real estate industry has become the main force of the market economy for more than 40 years,and will play a more important role in promoting China's economic development in the future.In recent years,the state has increased the macro-control of the real estate industry,and the market supply and demand relationship is changing in a subtle way.Real estate enterprises are faced with problems such as housing price fluctuations and insufficient funds.The market environment in the industry is extremely unstable,resulting in declining corporate performance and poor sales.Many enterprises are unable to maintain business closures.China's real estate industry has reached a cusp,and the entire industry needs to be transformed and upgraded..At this time,the light asset operation mode different from the traditional heavy asset mode shows its unique advantages,and real estate enterprises have seen the hope of future development.In mid-2015,the chairman of JY Real Estate announced that the company will implement a development strategy based on the light asset operation model,and the company will also transform from a traditional real estate developer to a new life service provider.This paper takes JY real estate as the main research object,and uses literature analysis method,case analysis method,quantitative analysis method and analytic hierarchy process to analyze the model of JY real estate light asset operation and its impact on financial performance.This paper firstly proposes the concept of housing enterprise light asset transformation through the background research of the current market,and selects JY real estate as the case object.Secondly,it sorts out related literature and theory as the research basis;then carries on the motivation and favorable conditions for the implementation of light asset transformation in JY real estate.The analysis and the operation mode of the initial stage of light asset transformation are discussed in three aspects.The fourth part analyzes the changes of financial characteristics before and after the transformation of JY real estate light assets,and the changes of various financial capabilities,and then calculates through the financial level analysis method.Conclusion——JY real estate light asset transformation has a positive impact on financial performance;then it is inspired by previous analysis that the light asset transformation of housing enterprises is valuable,which can improve the profitability of enterprises,ease the pressure on capital,and contribute to the sustainable development of enterprises.And put forward corresponding optimization suggestions for the risks and shortcomings faced by JY real estate light assets transformation.This paper combines the research on JY real estate light asset transformation model and its financial performance research conclusions: Housing enterprise light asset transformation has more significant development potential and value,and light asset transformation has a positive impact on corporate financial performance.At the same time,the risks and shortcomings that the housing enterprises will face in the process of light asset transformation are also worthy of attention from scholars at home and abroad.It is hoped that through the case of JY real estate light asset transformation,we can provide experience and reference for other heavy-equity operating real estate enterprises in China,and promote the sustainable development of China's real estate industry.