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The Growth Record Of Rural E

Posted on:2020-04-28Degree:MasterType:Thesis
Country:ChinaCandidate:S N QinFull Text:PDF
GTID:2439330578951469Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
Since E-commerce for poverty alleviation has become one of the top ten targeted poverty alleviation projects,the E-commerce born in Urban areas began coming to the countryside and opened up a new way for agricultural products to go out.With the channel sinking of E-commerce enterprises such as JD.com and Taobao,the active propaganda of the government and the entry of more enterprises,more and more people are joining the team of E-commerce.They hope to find a new way for agricultural products to go out by E-commerce and change the traditional wholesale sales model to promote the local economic development.But due to the particularity of rural area's development,there are a series of new problems emerging when the E-commerce develops in rural area.Because of the absence of experience,the growth of those people who work for rural E-commerce will be full of hardships.This graduation project will start with the story of different rural E-commerce characters who mainly come from Tiandong County,Baise City,Guangxi Province,a mango township.Focusing on their choice,difficult position,exploration.expectation and worry.In order to show their different but equally arduous ways,I will get in touch with the relationships around them,such as farmers,traditional wholesalers,employees of e-commerce enterprises,government officials,etc.At the same time,through their stories,presenting the situation and problems of rural E-commerce development and hoping it can provide reference for people who are.interested in rural E-commerce.
Keywords/Search Tags:Rural E-commerce, E-commerce Talents and Technology, Branding, Marketing Channel
PDF Full Text Request
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