Research On Brand Marketing Strategy Of Agricultural Products E-commerce For Small And Micro Enterprises

As China enters a new era,the consumption level of residents is increasing day by day,people pay more and more attention to food safety and dietary health,and the food industry and the entire agricultural industry are facing major changes.On the other hand,the national and local governments have been actively promoting the "upward movement of agricultural products," hoping to use this to increase farmers' income,and ultimately realize the solemn commitment of the party and the country to alleviate poverty and achieve a comprehensive well-off.Through extensive practice and observation research in recent years,the industry generally believes that agricultural product e-commerce should get rid of the extensive management methods of the past,enhance product value,and promptly follow the trend of consumption upgrading in the market.For enterprises,branding is the only way.From the specific implementation path,it is to implement brand marketing of agricultural products e-commerce.Small and micro enterprises are an important and most active component of the national market economy.How to better play the role of small and micro enterprises in the branding of agricultural products e-commerce and achieve better brand marketing has become the research goal of this article.This article has conducted a "anatomical sparrow" study on the small and micro enterprise YN company's agricultural product e-commerce,through the description of YN company's agricultural product e-commerce brand marketing status,and swot analysis of the status quo.For the marketing problem of small and micro enterprises taking Xixia YN Company as an example,in-depth research,discussion and analysis from the perspective of 4PS in the paper,combined with the current government department's agricultural specialty development policies,targeted brand awareness and strengthening Brand management,enriching brand connotation,telling good brand stories,embodying a brand image,expanding brand marketing channels,etc.,a comprehensive and full-chain branded marketing strategy combination to enhance the comprehensive marketing capabilities of mushroom mushroom e-commerce branding and help YN Company In the next step of e-commerce brand marketing,we will achieve better results,and in order to obtain more in-depth research results,put forward solutions and suggestions for brand marketing difficulties,and help more small and micro enterprises agricultural e-commerce in the brand marketing road Take less detours and get more results.