Research On The Marketing Strategy's Optimization Of The Foreign Trade Integrated Service Company "J"

This paper focuses on J company's marketing strategy,describes J company's current marketing strategy,considers the current international and domestic economic situation,the current situation of foreign trade economic development,compares with the main competitors,and analyses its advantages and disadvantages.Through the analysis of J company's external and internal environment,the opportunities and threats faced by J company,as well as the advantages and disadvantages of the enterprise itself are obtained.The marketing strategy tool STP is used to analyze the advantages and disadvantages of J company.The reasonable marketing strategy and safeguard measures of J company are summarized.The original marketing strategy of J company is optimized to help J company analyse the development situation in the next few years,recognize itself and the market,and determination.Good development goals of enterprises,help enterprises to succeed in development.J company's existing marketing strategy lacks the guidance of advanced management concepts,inaccurate target market positioning,unrealistic strategic objectives,and there are huge risks in the process of implementation.J company should accurately grasp the actual situation that it is in the leading position of the industry development cycle,but it is short of time,lack of experience,lack of market popularity and influence.It should locate its target market in the north of the Yangtze River,which is difficult for leading enterprises to quickly occupy.It should locate its target customer group in the small and medium-sized foreign trade enterprises and individual foreign trade operators in the north,and avoid the strong strategy in marketing strategy.Mainly,but we can not give up in-depth research and exploration of product and service differentiation to create our own unique competitive advantages.For J company's original strategic goal of serving 100,000 small and medium enterprises in three to five years to open up the international market,we should first stabilize the northern market,then break through the monopoly pattern of competitors,and then become an influential leading enterprise in the industry,ready for a long-term war.