Font Size: a A A

? Design And Research Of Domestic Well-known Enterprises

Posted on:2020-10-04Degree:MasterType:Thesis
Country:ChinaCandidate:X HuaFull Text:PDF
GTID:2439330578476355Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
In today's era,the post-brand economy enters into various fields of economic life in a subtle and rapid form,which is different from the characteristics of the traditional commercial brand era.First,moderate consumption:in pursuit of economic benefits,colleagues should also reduce the recycling cost and environmental burden,and advocate "rational consumption" in the context of the carnival of material brands.Second,full implantation:the production process is presented in an all-round way,and the results are projected through links.Thirdly,all-round innovation:taking the iPad as an example,jobs chose to develop the product after developing the idea first,so that the audience could buy the product due to the brand new spirit.Focus on the combination of enterprises under the premise of all aspects of scientific management of enterprises at home and abroad at present stage VI use and management of case study,through the system of business logic,visual habit,management strategy,dynamic,systematic management,standardization to the VI system research,promote enterprises to strengthen the brand management regulation,truly VI design decided to cultural orientation,and promote the development of company business performance.in recent yearsOn the basis of this lesson using survey method combined with the characteristics of the era of brand,the enterprise core VI visual image of the research at home and abroad as the research object into enterprise core propaganda department combining with the observation of in-depth investigation and combining the sales and corporate planning department relevant personnel comparative analysis research,famous emerging enterprise visual image as the breakthrough point,in view of the enterprise management of visual image,visual image extension,and the use of standard surveillance,and so on and so forth in multiple dimensions.By using the VI design principles of sinopec,sunshine financial holdings,zhongqing chuangge and other well-known enterprises for reference in horizontal comparison,the promotion effect of VI on corporate image,fine construction,scientific management and the historical form of traditional enterprises is studied from multiple perspectives.Based on the combination of enterprises under the premise of all aspects of scientific management of enterprises at home and abroad at present stage VI use and management of comparative analysis research,through the system of business logic,visual psychology,management strategy,marketing model,dynamic,systematic management,standardization to the VI system research,promote enterprises to strengthen the brand management regulation,truly VI design decided to cultural orientation,and promote the development of company business performance.Finally,on the basis of VI design research of domestic well-known enterprises,full investigation and analysis of the characteristics of COB have been completed.Based on the current VIS design of COB,the targeted design is planned to fit the VIS of COB in 2018,and verifies the science and feasibility of the theory with practice.
Keywords/Search Tags:? design, Brand management, Post-brand era
PDF Full Text Request
Related items